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Toyota sales plunge in November

Japan's biggest carmaker only sold 618,000 cars last month, which is 21.8% down on November 2007.

On Monday, Toyota predicted it would make a full year operating loss of 150bn yen ($1.7bn; £1.1bn).

Although it has not suffered as badly as its US rivals, Toyota has still been hit by falling demand in the downturn.

The strengthening yen has also cut its profitability.

Toyota boss Katsuaki Watanabe said earlier in the week that the current downturn was of a size that came only "once in a hundred years".

Macy's national appeal?

The Wall Street Journal ran an interesting interview today with Peter Sachse, Macy's CMO and chairman of its online division. (Take a look by clicking here.)

After changing the name of well-established regional department stores under its umbrella-- such as Marshall Field's and Filene's-- to Macy's, and running a TV ad campaign bursting with stars including Martha Stewart and Donald Trump, Macy's is embarking on a local advertising push with ads in newspapers, on the radio and online in an attempt to reengage with consumers who were upset after seeing their tried-and-true local department stores undergo a corporate facelift.

Are celebrities and local advertising enough to change Macy's brand image? Will the fact that Macy's locations can now tailor "about 15%" of their offerings to regional preferences help? Let us know what you think.

Read the label ... and then be very skeptical

Food labels are a lot like the headlines on magazine covers. They’re designed to catch your eye and make you buy.

Some label claims are helpful — they give factual information about what’s inside.

Others are pure hype created by marketing departments to make the product stand out from the crowd.

Internet Marketing

Everything starts with a brand and a marketing strategy. If you already have a brand and strategy, we'll build on them to create a Web site that reflects your vision.

If you are just starting out, Virtual Consulting can help you with branding strategy, finding your target audience on the web and positioning your service or product in the online marketplace.

We will work with you to define the following :

• Your Objective
  What is the objective of your Web site? Is it strictly sales or are you launching a new image? Are you trying to retain your current customer base or do you see a new market opportunity?
• Your Target Audience
  Who is your target audience? Attracting your audience through the Internet is substantially different to appealing to the same group offline.
• Your Online Competition
  
  Who are your competitors? Will you compete with large, established companies or small niche companies?
• Your Unique Advantages
  What differentiates you from your business competitors?

Virtual Consulting will also provide suggestions for promoting your site through integration with offline marketing efforts We understand that clients sometimes need assistance in understanding the methods of online advertising and marketing available to them and which routes are likely to best achieve their objectives.

Virtual Consulting provides strategic online marketing advice services; pulling together your goals into a single online strategy. The strategy will encompass requirements, implementation, reporting and success measures.

The strategy will consider all methods of online advertising and marketing, from search engine marketing to email campaigns and affiliate programs.

Once the strategy has been approved, we will assist you in implementing that strategy and measuring its success.